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Media kit · Typography

One typeface, from extra wide to condensed

My entire brand is built on Archivo, a variable typeface. Its two axes, weight and width, create the whole hierarchy: wide and heavy for headings, condensed for the kilometre markers, regular for body text.

The typeface

Archivo is a grotesque sans serif by the Argentinian foundry Omnibus-Type. I chose it for its solid, athletic feel: extra wide, it hits like a race poster; condensed, it recalls the numbers on a race bib.

Family
Archivo (variable font)
Designer
Omnibus-Type
Weight
100 to 900
Width
62% (condensed) to 125% (expanded)
Licence
SIL Open Font License 1.1, free for any use
Fallback
Helvetica Neue, Helvetica, sans-serif

Type hierarchy

Each level pairs a specific weight and width. These are the values used on williamneron.com.

  1. Cybersecurity

    Display heading Weight 900 · Width 125% · Line height 0.84 · Tracking −0.045 em

  2. Talks that stick

    Section heading Weight 800 · Width 118% · Tracking −0.03 em

  3. Phishing awareness training

    Subheading Weight 800 · Width 110% · Tracking −0.015 em

  4. Km 21.1

    Kilometre markers and figures Weight 800 · Width 68% · Orange

  5. Cybersecurity speaker

    Eyebrow Weight 700 · Width 100% · Uppercase · Letter spacing 0.12 em

  6. I help teams spot attacks before they cause damage, with concrete examples drawn from real incidents.

    Body text Weight 400 · Width 100% · 17 to 18 px · Line height 1.6

Character set

Archivo covers every French accent, including the œ and æ ligatures, so the brand works the same in both languages.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

àâæçéèêëîïôœùûüÿ ÀÉÈÊÇ

0123456789 % $ € « » ! ? &

Usage rules

Do

  • Use Archivo on its own, with no other typeface.
  • Keep expanded widths and weight 900 for large headings.
  • Use the condensed width for figures and orange markers.
  • Set body text at 100% width and weight 400, on white or navy.

Avoid

  • Stretching or squashing text in software: use the width axis instead.
  • Setting long paragraphs in expanded or condensed widths.
  • Small orange text on white, which lacks contrast.
  • Adding shadows, outlines or fake italics.

Get the typeface

Archivo is free and open source. Download it from Google Fonts for posters, slides or posts announcing a talk.

Download Archivo on Google Fonts

For any other brand request, email me at reservation [at] williamneron.com.